STA has been successful in negotiating a five page business profile for a client, in Virgin Blue’s In Flight Magazine, Voyeur.

The monthly magazine, rated as one of the best in flight magazines in the world, has reinvented itself recently to better meet the needs of its 1.4 million Virgin guests per month, including the small to medium sized business market.

Each month, Voyeur features an in depth small business profile feature which celebrates the success of the business, maps the challenges it faced on the road to success, and includes practical tips for other businesses.

STA’s client, The Word of Mouth Company was a direct fit.

The Word Of Mouth Company is a frontrunner in the Australian word of mouth grassroots marketing industry.

The company spreads the word for clients including Vaalia, BRITA and Latina, through presentations delivered by a team of “Conversation Starters”. These “Conversation Starters” are invited to church groups, mothers groups, bowling clubs and other grass roots community groups to talk about products. The company reaches around 14,000 people per month either directly or via attendees telling family and friends.

The five-page feature is available in Voyeur’s January issue.